The Orbit · 360° Retained Partnership
The Orbit
One connected team running your entire marketing function, so you stop holding separate suppliers, channels and internal requests together yourself. Every part kept in motion around a single centre: your customer.
What it is
The Orbit is a retained marketing partnership for UAE businesses that need senior marketing thinking, full-team execution and one accountable operating model.
Not a bundle of services.
A different way of running a marketing function.
One connected motion
The Orbit is not a set of services running side by side. It is one continuous operating motion around your customer, with each function connected to the others and oriented toward the same commercial centre, so the work compounds instead of scattering.
One partner who holds it all
You stop managing briefs across a campaign agency, a content studio, an email platform, and an influencer manager. You work with one embedded team that holds the full picture and is accountable for the complete marketing function, month after month.
Who The Orbit is for
Built for businesses that have outgrown fragmented marketing.
The Orbit is the right engagement when managing fragmented marketing relationships costs more than it produces, or when a business is scaling and needs a marketing function that scales with it, without building an internal team from scratch.
We work with UAE-based B2B businesses from 10 to 1,000 people, where the person who signs is usually the founder, CEO, general manager or director carrying the problem.
Fragmentation costs more than it produces
Multiple vendors, climbing spend, and one or two people trying to coordinate all of it. Nobody holds the full picture.
Growth has outpaced the marketing
The ambition is set. The internal capability or the manpower to meet it is not there yet.
Scaling without building in-house
You need a full marketing function now, without the overhead and risk of hiring one from scratch.
Run for four businesses across fifteen markets.
The proof
The model ran for two years before we opened it up.
The Orbit was run for four businesses across fifteen markets for two years before it was ever sold to an external client. Most agencies test their model on the first client who pays for them. This one was tested where the owners carried the cost of being wrong.
qualified leads
A rebuilt Meta advertising system delivered 2.1× qualified leads, with ad spend cut in half and higher close rates.
Nathan Digital
lower cost per lead
Tighter Google Ads focus cut cost per lead by 48%, with lead volume up as paid spend fell.
Dynamic Freelancer
creative assets
400+ creative assets produced in twelve months across Meta, events, email and WhatsApp.
Expat Maids
Nathan HR
HR outsourcing & employee services
AI Search Visibility
AI Search Visibility proven through category searches, with the brand now pulled into LLM citations and the work's visible effect reported across the major AI answer engines.
The lens behind every brief
Who, Why, What, Where.
Every piece of work runs through the same four-part framework, so it stays connected to the customer and accountable to a commercial outcome.
The customer and their journey
A behavioural picture of the customer and where they are in their relationship with the brand. If the team cannot answer this, the work does not start.
The reason they choose you
The specific trigger that makes a customer decide this brand is the right answer right now. The Why shapes the message.
The work produced
Once Who and Why are set, output becomes a production question. Every asset traces back to a Who and a Why, or it is not made.
The channel and the moment
Where the specific customer actually pays attention and makes decisions. A strategic choice, never a default.
How it works
A marketing function that compounds.
The Orbit is built to get more effective over time. Each cycle of work informs the next, so the system improves with every month it runs.
Foundation
The team maps your customer journey, audits current activity, identifies the highest-leverage priorities, and establishes the operating cadence. You meet your dedicated team and align on the first quarter’s focus.
Full cadence
The full rhythm is live. Campaigns are running, content is in production at volume, lifecycle flows are active, and the journey redesign is underway. Performance data from the first months is already informing decisions.
Compounding performance
By this point the compounding effect is visible. Campaigns are informed by three cycles of performance data, creative is consistent and at volume, and the function runs like a system rather than a series of disconnected activities.
What’s included
Nine services. One orbit.
The Orbit covers all nine specialist services under one team and one engagement. It starts with Customer & Journey Mapping and builds outward from there. The emphasis across services is calibrated to your commercial priorities and reviewed each quarter, but the nine are never a menu: they operate as one connected system. Move around the orbit to explore each one.
Customer & Journey Mapping
Most marketing is built around an assumed customer. We map who your customer actually is and how they move through your brand, then identify where the journey breaks and what to fix first, so every downstream investment is better informed.
- Behavioural audience and persona definition
- End-to-end journey mapping
- Conversion and friction diagnostics
- Prioritised journey redesign
The full engagement
Everything the retainer covers.
Engaged separately
- Full website builds or platform migrations
- Full event hosting and production (we cover events you attend or sponsor)
- Paid media budget, billed directly to your ad accounts
- Paid PR placement costs, borne by you
- Paid activations within PR and events, agreed separately and borne by you
- Brand identity creation from scratch
- Platform procurement or licensing
The commercial model
The Orbit operates on a monthly retainer covering the full dedicated team and all nine services. What is calibrated at the start, and reviewed each quarter, is the emphasis across services, never which services are included. You do not pay per service or per output. You pay for the team and the system.
Frequently asked
Questions about The Orbit.
Is The Orbit a conventional agency retainer?
No. The Orbit is a retained marketing partnership. One embedded Nathan & Brank team runs the full marketing function across strategy, campaigns, creative, digital experience, lifecycle systems, influencer partnerships, events, PR and AI Search Visibility.
Does The Orbit include all nine services?
Yes. The Orbit brings all nine services together under one engagement, with the emphasis across them calibrated to your commercial priorities. Where fewer services are required, Nathan & Brank structures a service retainer instead.
What is not included in The Orbit?
Full website builds, platform migrations, full hosted-event production, paid media budgets, paid PR placements, paid activations, brand identity creation and software licences are engaged or paid separately.
Who is The Orbit built for?
UAE-based B2B businesses that have outgrown fragmented marketing, need a full marketing function, or need one accountable partner instead of disconnected suppliers and overloaded internal teams.
Start a partnership
Bring your whole marketing function into one orbit.
One team, one retainer, accountable to your commercial outcomes from day one. Let’s map what your first quarter in The Orbit looks like.