Your marketing function shouldn't still depend on you.
Nathan & Brank gives businesses one dedicated team to run the whole marketing function and report back to you. We built the model running marketing for our own group's four businesses across fifteen markets, then opened it to clients.
Three things stop marketing working. We were built to remove all three.
The guessing
The work was never built around a clear view of the customer.
Leads arrive poorly matched, website visitors struggle to understand the difference and decisions are made on internal opinion rather than evidence about the customer.
The fragmentation
Every channel has activity. Nothing connects it.
Suppliers, channels and internal teams each hold one part of the work. Activity continues, but no single strategy connects what is being produced, published and measured.
The internal burden
It still lands on you.
You are still coordinating agencies, freelancers, sales and the internal team. The business has outgrown ad hoc support but is not ready to build the full department in-house.
You're ready to talk when one of these has just happened:
- Marketing feels stretched beyond what the people in it can carry.
- Leadership has a vision the current setup can’t resource.
- The agencies aren’t delivering the results you expected.
- Vendor count and external spend have climbed, and cutting both is now a priority.
The operating model ran for two years before we opened it up.
The operating model behind The Orbit ran across four businesses and fifteen markets for two years before Nathan & Brank opened it to external clients. Most agencies test their model on the first client who pays for it. This one was tested where the owners carried the cost of being wrong.
Nathan Digital
Enterprise B2B software2.1×
qualified leads
Cloud ERP and business software sold through long, multi-stakeholder buying cycles. Growth came from understanding who influences the decision and who signs, rather than simply increasing traffic.
Dynamic Freelancer
Freelancer platform-48%
cost per lead
Volume economics with thin margins. Every dirham of acquisition had to be defended. The gains came from what we stopped doing, not from what we added.
Expat Maids
Domestic staffing400+
assets in twelve months
High volume across Meta, events, email and WhatsApp, all at once. The test wasn't creativity. It was whether the brand could hold together at that pace every month, without fracturing.
HR outsourcing & employee services
AI Search Visibility
AI Search Visibility was developed and tested through category searches for Nathan HR, with changes in the brand's presence across major AI answer engines tracked and reported.
Nine services. One connected operating model.
Every engagement starts with Customer & Journey Mapping, so the work is built around a clear view of your customer. From there, add the two services the business needs now, or bring all nine together through The Orbit. Email, Lifecycle & CRM and AI Search Visibility are available inside The Orbit.
Customer & Journey Mapping
Know who the customer is and where the journey loses momentum.
Demand Generation
Campaigns built to bring in qualified leads, not just traffic.
Creative Supply Chain
Consistent, on-brand creative at the volume every channel needs.
Website, Conversion & SEO
Get found. Turn more visits into action.
Email, Lifecycle & CRM
Turn leads into customers, and customers into repeat business.
Influencer & Creator Partnerships
Reach new audiences through creators, run as a managed channel.
Events & Sponsorships
Turn the events you attend, sponsor or host into leads to follow up.
PR & Brand Radar
Get featured in the press, and know what the market says about you.
AI Search Visibility
Help AI assistants find, understand and accurately describe your brand.
We start with the customer, not the channel.
Every campaign, every piece of creative, every channel decision starts from the same place: who is the customer? what do they need to understand or feel before they take the next step? what is stopping them from taking it now?
The channel follows from that answer, and is never the starting point. This is what separates marketing that reaches people from marketing that resonates with them.
Then we read the result: how the work performed against what it was meant to move. That result feeds back into a sharper WHO and a stronger WHY on the next cycle. Marketing should compound, not just activate.
“A campaign without a clear WHO is a guess. Content without a clear WHO is noise.”
↺ Back to WHO
AI tools are not the operating model.
Used badly, they produce more content, faster, and it still sounds like everyone else's. Ours runs behind the team, not in front of you.
It runs behind the team.
It structures briefs, assists creative production, tracks assets, manages approvals and builds reporting from live data without becoming another platform the client has to manage.
It is not the product.
AI Search Visibility is a client-facing service, while AI persona work is delivered through Influencer & Creator Partnerships. The internal AI-enabled operating layer is separate from both.
The result is speed and consistency.
The people remain accountable for the work. The system underneath helps them deliver it faster and with greater consistency.
The field is changing quickly. Staying ahead of it is our responsibility, not yours.
Five technology-enabled marketing workflows: omnichannel campaign launch, lead-to-revenue journey, creative production, lifecycle engagement, and performance intelligence.
The team does the work. The system underneath makes them faster.
Built for B2B businesses that need more marketing support than their current setup can carry.
We work with UAE-based B2B businesses from 10 to 1,000 people, where the person who signs is usually the founder, CEO, general manager or director carrying the problem.
Small and building the function
You need a marketing team, and one hire won’t cover strategy, campaigns and creative. You have a brand and a product but no function around them.
Midsize and scaling
Growth is outpacing the marketing. The team is carrying more work than a few people can.
Large and fragmented
Multiple vendors, climbing cost, one or two people internally trying to coordinate all of it. Nobody holds the full picture. This is the shape we know best, because it’s the shape of the group we came from.
Probably not the right fit if:
- You need a single campaign or a one-off piece of content.
- You want one service on its own.
- You’re comparing on price per asset.
- Nobody in the business has time to give feedback and approvals.
Tell us where the friction is.
Whether the issue is low-quality leads, inconsistent creative, a website that does not convert, disconnected suppliers or an internal team carrying too much, the first step is finding where the marketing function is breaking.