Influencer & Creator Partnerships
Be where they already are.
Influence works when the voice fits the audience and the activity is managed as a channel, not bought one post at a time. We create brand-exclusive AI personas and broker real creator partnerships through trusted partners, then manage the brief, relationship, approvals and reporting end to end.
A managed channel. Not one-off activations.
One-off creator activity starts from zero every time. The brand searches for a voice, negotiates the scope, briefs the content, manages approvals, publishes once and then rebuilds the process for the next activation.
We treat influence as a channel. The audience, objective, creator fit, content, rights, approvals and reporting are managed through one operating model rather than a series of disconnected posts.
Influence is a channel.
Choose the model
Build a presence, borrow trust or use both.
Build a creator presence exclusive to your brand, work through trusted external voices, or use both as one managed influence strategy.
We create and operate an AI-generated creator persona built exclusively for your brand, with a defined identity, visual system, content voice, audience profile and publishing strategy.
See full detailSelect a voice to see how it fits the model.
Model 1
Build a creator presence exclusive to your brand.
We create and operate an AI-generated creator persona built exclusively for your brand, with a defined identity, visual system, content voice, audience profile and publishing strategy.
Persona foundation
- Name and identity
- Visual characteristics and appearance system
- Backstory and point of view
- Voice and communication style
- Audience profile
- Brand and commercial boundaries
Channel operation
- Social account strategy
- Content pillars and publishing plan
- Static, video and short-form content production
- Community-management framework
- Audience strategy and ongoing community development
- Partnership and campaign integration
- Reporting and ongoing refinement
Rights and exclusivity
The persona is created for one brand and is not used in another client partnership. Ownership, licensing, account access and usage rights are defined in the engagement agreement.
Human-approved and brand-controlled.
The persona operates through an approved identity, voice and content framework. The brand retains approval over published content, factual claims and commercial partnerships, while disclosure follows the applicable platform and content requirements.
Model 2
Work through voices the audience already trusts.
We source and broker creator partnerships through trusted agency and production partners. The brief determines the creator, rather than an owned roster determining the recommendation. We handle the outreach, negotiation, briefing, approvals and reporting on the brand's behalf.
Partner-sourcing note
Nathan & Brank manages the strategy and relationship without presenting the external creator supply as a proprietary roster.
Scope
- 01Audience and platform fit
- 02Creator research and shortlisting
- 03Partner and creator outreach
- 04Commercial negotiation
- 05Brief development
- 06Contract and rights coordination
- 07Content review and approvals
- 08Publishing coordination
- 09Campaign and partnership reporting
How voices are selected
Fit over fame.
Reach without fit is a vanity number.
01
Audience fit
The creator or persona must make sense for the audience defined through Customer & Journey Mapping.
02
Strategic role
The voice must have a clear purpose within the campaign, launch, content system or customer journey.
03
Brand and category fit
The relationship must be credible for the brand, category, message and platform.
04
Rights and usage
Content rights, exclusivity, paid-media permissions and usage periods must be defined before activation.
05
Measurement
Every activation is briefed against a defined purpose and measured against the evidence available, so reporting goes beyond reach and impressions alone.
What the client receives
One managed influence channel.
A managed influence function that connects creator fit, content, approvals, rights and measurement rather than leaving the brand to coordinate every activation independently.
- 01Influence and creator-channel strategy
- 02AI-persona strategy and operation where selected
- 03Creator sourcing through trusted partners
- 04Audience and creator-fit recommendations
- 05Brief development
- 06Negotiation and partnership coordination
- 07Content and brand approvals
- 08Rights and usage coordination
- 09Publishing oversight
- 10Reporting and ongoing recommendations
Where it connects
Attention needs somewhere to go.
Influencer & Creator Partnerships answers Where. It starts with the audience defined through Customer & Journey Mapping and the objective established through Demand Generation, then selects the creator model most likely to reach that audience credibly. Creative Supply Chain develops the brief and supporting assets, while Email, Lifecycle & CRM gives the new attention somewhere to continue after the activation.
A retained influence channel, not a one-off booking service.
Influencer & Creator Partnerships is available inside The Orbit or, where the scope is suitable, as a retained engagement on request. The model may use real creator partnerships, a brand-exclusive AI persona or a combination of both. Final scope, rights and external costs are defined around the selected model.
External creator, media, production and usage-rights costs are confirmed as part of the approved scope.
Makeinfluencepartofthesystem.
Tell us who you need to reach, why the relationship matters and whether the opportunity calls for a brand-exclusive AI persona, real creator partnerships or both.
Start a partnership