Events & Sponsorships
Own the room.
Events are one of the few channels where you can meet your audience in person and shape the experience in real time. We manage the strategy, marketing and operational work around the moment, whether you are attending, sponsoring or hosting, so the brand shows up clearly and the opportunity continues after the room empties.
The highest-leverage moment. And the easiest to waste.
Events concentrate attention, cost and public visibility into one moment. When the audience, presence, creative, logistics and follow-up are not connected, the opportunity becomes expensive and difficult to recover.
We connect the marketing and operational work around the event, so the audience is clear, the presence is planned, the brand holds together across every touchpoint and the follow-up begins before the event is forgotten.
Choose the event model
Two models. Different scopes.
The work depends on whether your business is attending or sponsoring an existing event, or hosting an event of its own. Each model needs a different level of strategy, production and operational support.
We plan and manage the work around events your business attends or sponsors, so the audience, presence, meetings, creative, content and follow-up support one commercial objective.
See full scopeModel 1
Show up with a clear reason to be there.
We plan and manage the work around events your business attends or sponsors, so the audience, presence, meetings, creative, content and follow-up support one commercial objective.
Scope
- 01Audience and event-opportunity planning
- 02Sponsorship or exhibition presence strategy
- 03Booth, stand and presence branding
- 04Pre-event awareness and meeting generation
- 05Presentation and speaker-support materials
- 06Vendor coordination for approved physical assets
- 07On-site content-capture direction
- 08Live content support where agreed
- 09Post-event content and lead follow-up
- 10Reporting against agreed objectives and available evidence
Model 2
Build the room around the outcome.
When your business is hosting, the event becomes a separate project with a broader operational requirement. We shape the concept, audience experience, creative, communications and delivery plan through one coordinated workstream.
Scope
- 01Event concept and format planning
- 02Venue sourcing and liaison
- 03Vendor sourcing and coordination
- 04Event identity and on-site creative
- 05Invite design and guest-list coordination
- 06Speaker, panellist, VIP and guest coordination
- 07Guest, speaker and stakeholder gifting or information packs
- 08Run-of-show development
- 09On-the-day operational coordination
- 10Hybrid or virtual-event management where agreed
- 11Post-event content and reporting
How the work connects
Joined up, or it falls apart.
01
One coordinated workstream
Marketing and operations are managed through one agreed workstream, so the strategy, creative, logistics and follow-up do not become disconnected responsibilities.
02
The standard the moment deserves
Events are public and operationally sensitive. Every agreed touchpoint should reflect the brand and the purpose of the occasion.
03
Value beyond the day
Content capture, meeting follow-up, PR and post-event communication extend the value of the event beyond the live moment.
What the client receives
One coordinated event workstream.
A professionally managed event presence when you attend or sponsor, or a separately scoped hosted event delivered through one coordinated workstream.
- 01A defined audience, purpose and event plan
- 02One team managing the agreed marketing and operational work
- 03On-brand creative across the relevant touchpoints
- 04Clear vendor, stakeholder and approval coordination
- 05Content and follow-up that continue after the event
- 06Reporting against agreed objectives and available evidence
Where it connects
The moment only works when the work around it connects.
Events & Sponsorships applies Who, What and Where at the point of real-world contact. Customer & Journey Mapping defines the audience and attendee journey. Demand Generation creates awareness, registrations and meeting interest. Creative Supply Chain carries the brand through the physical and digital event touchpoints, while PR & Brand Radar extends the moment into coverage and public conversation.
Defines the audience, event purpose and attendee journey
Builds awareness, registrations, meeting interest and attendance
Produces event identity, collateral, presentations, signage and content
Supports media outreach, coverage, public conversation and post-event visibility
Event support and event production are different scopes.
Support for events you attend or sponsor is delivered inside The Orbit and may also be scoped on request as part of a retained engagement. Full event hosting and production, where Nathan & Brank runs an event your business is hosting, is planned and scoped as a separate project.
The engagement is shaped around the event model, audience, objectives and level of operational support required.
Runtheeventpresencelikeitmatters.
Tell us whether you are attending, sponsoring or planning an event of your own. We will define the right scope and build the plan around the audience, commercial objective and level of support required.
Start a partnership