PR & Brand Radar
Get talked about.
Earned coverage carries a credibility paid advertising cannot buy. We find the stories worth telling, place them in front of the outlets your audience trusts and use Brand Radar to monitor the public conversation around your brand and category.
When the outlet says it, they believe it.
When a respected outlet publishes a story about a business, the audience receives it differently from a paid message delivered through the brand's own channels. The value of public relations is the credibility created when a relevant third party considers the story worth carrying.
Earned, not bought.
Brand Radar
Hear what the market is saying.
Brand Radar is our social listening capability, included within this service. It monitors the public conversation around the brand and its category, turning mentions, sentiment, competitor share of voice and emerging trends into intelligence the team can act on.
Track relevant public references to the brand, products, leadership and priority topics.
Select a signal on the radar to view a sample mention and its detected sentiment.
Illustrative demonstration
Sample mention · positive
"The brand has grown noticeably in the past quarter."
positiveSelect a signal to view a sample mention.
Examples are illustrative and do not represent live Nathan & Brank or client monitoring data.
What the service covers
One public-relations function. Three connected streams.
Press and editorial
We identify the stories that are relevant enough to carry, develop the materials around them and coordinate outreach to suitable journalists and publications.
- Story and newsworthiness development
- Press release writing and structuring
- Media-list development
- Journalist and publication outreach
- Editorial coordination
- Coverage monitoring and reporting
Paid placement coordination
Paid placement is optional and distinct from earned coverage. Where it supports the objective, we identify suitable opportunities and coordinate the placement through the agreed scope.
- Identification of relevant paid editorial opportunities
- Outlet and platform coordination
- Negotiation and placement management
- Sponsored article, feature and listing coordination
- Approval and publication oversight
Brand Radar social listening
Brand Radar keeps the service connected to what the market is already saying, so PR priorities are informed by current conversation rather than internal assumptions alone.
- Brand and topic mention monitoring
- Sentiment and tone analysis
- Competitor share-of-voice comparison
- Emerging trend identification
- Reporting and actionable recommendations
How we approach PR
The right story, well placed.
Relevance before volume
A smaller number of relevant opportunities is more valuable than broad outreach with no connection to the audience or category.
Earned and paid are different
Earned editorial coverage is controlled by the publication. Paid placement is an optional media opportunity and should be identified clearly.
Listening informs the next move
Brand Radar gives the team evidence about mentions, sentiment, competitors and emerging themes that can inform future editorial, content and reputation priorities.
Beyond your own channels.
What the client receives
A managed public voice and a clearer read on the market.
A structured function for building public visibility, developing credible stories and understanding how the market is responding to the brand.
Where it connects
Public credibility strengthens the wider system.
PR & Brand Radar applies Who, Why, What and Where to the public conversation. Customer & Journey Mapping defines who the story must reach and why it should matter. Creative Supply Chain develops the press, editorial and supporting assets. The authority and market intelligence created through PR can strengthen Demand Generation, while credible external references support the wider work carried out through AI Search Visibility.
Coverage in credible third-party outlets can strengthen the external corroboration and entity signals used within AI Search Visibility. It does not guarantee inclusion or citation in an AI-generated answer.
Defines the audience, perception and relevance of the story
Produces press materials, thought leadership and supporting assets
Uses earned authority and market intelligence to strengthen campaigns
Aligns credible external references with the wider AI-search programme
A retained public-relations and listening function.
PR & Brand Radar is available inside The Orbit or, where the scope is suitable, as a retained engagement on request. The service combines earned-media activity, paid placement coordination and ongoing social listening around the brand's priorities.
The balance between the three streams is shaped around the audience, reputation priorities and available opportunities.
Givethemarketastoryworthcarrying.
Tell us what the business needs to be known for, which audiences need to hear it and what the market is currently saying. We will identify the right mix of editorial work, placement coordination and Brand Radar monitoring.
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